Privacy Policy Overview
This Privacy Policy describes how Edwards Homes (“we”, “our”, or “us”) collects, uses, and shares your personal information when you visit our website or interact with our services. We are committed to protecting your privacy and ensuring transparency in our data practices.
Last Updated: January 2024
What Personal Data We Collect and Why
We collect various types of information to provide and improve our services to you. This section outlines the specific data we collect and our purposes for doing so.
Comments and Feedback
When visitors leave comments on our site, we collect:
- The data shown in the comments form
- The visitor’s IP address
- Browser user agent string for spam detection
An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available at: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.
Media and Uploads
When you upload images to our website, please be aware:
- Avoid uploading images with embedded location data (EXIF GPS)
- Visitors may download and extract location data from images on the website
- We recommend removing location data before uploading
Contact Forms
When you submit a contact form on our website, we collect:
- Your name and email address
- Phone number (if provided)
- Property preferences and inquiries
- Any additional information you choose to share
This information is used solely to respond to your inquiry and provide the requested services.
Email Marketing and SMS Communications
With your explicit consent, we may use your contact information to:
- Send newsletters about new communities and floor plans
- Share special promotions and events
- Provide updates about your home building process
- Send SMS notifications if you’ve opted in
You can unsubscribe from these communications at any time using the links provided in our emails or by contacting us directly.
Mobile App Notifications
If you use our mobile app, you may choose to enable push notifications to receive:
- Updates about your home construction progress
- Appointment reminders
- Important announcements
- Community news and events
Cookies and Tracking Technologies
We use various technologies to collect information about your browsing activities and enhance your experience on our website.
Session Cookies
If you leave a comment on our site, you may opt-in to save your:
- Name
- Email address
- Website URL
These are saved in cookies for your convenience, so you don’t need to fill in your details again when leaving another comment. These cookies last for one year.
Account Cookies
If you have an account and log in to this site, we set temporary cookies to:
- Determine if your browser accepts cookies
- Save your login information
- Remember your screen display choices
Login cookies last for two days, and screen options cookies last for a year. Selecting “Remember Me” extends your login cookie to two weeks. Logging out removes login cookies.
Editorial Cookies
When you edit or publish an article, an additional cookie is saved in your browser containing:
- No personal data
- Simply the post ID of the article you edited
- Expires after 1 day
Embedded Content from Other Websites
Our website may include embedded content such as:
- Videos
- Images
- Articles
- Social media posts
Embedded content from other websites behaves as if you visited the other website directly. These websites may:
- Collect data about you
- Use cookies
- Embed additional third-party tracking
- Monitor your interaction with embedded content
Analytics and Advertising
Google Analytics 4
We use Google Analytics to understand how visitors interact with our website. This service collects:
- Pages visited and time spent
- Referral sources
- Device and browser information
- General location (city/state level)
- User behavior patterns
Meta Pixel
We use Meta Pixel (formerly Facebook Pixel) to:
- Measure advertising effectiveness
- Build audiences for advertising campaigns
- Understand user actions on our website
Google Ads Remarketing
We use Google Ads remarketing to show relevant advertisements to users who have previously visited our website. This involves:
- Placing cookies on your device
- Showing our ads on Google partner sites
- Personalizing ad content based on your interests
Who We Share Your Data With
We take your privacy seriously and limit sharing your information. We may share data with:
Service Providers
- Mailchimp: For email marketing services
- Yext: For review management and collection
- Google: For analytics and advertising
- Meta: For advertising services
Legal Requirements
We may disclose your information if required by law or in response to valid requests by public authorities.
Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
How Long We Retain Your Data
We retain your personal data only for as long as necessary to fulfill the purposes we collected it for. Retention periods include:
Comments and Reviews
- Comments: Retained indefinitely for historical reference
- User profiles: Retained while account is active
- Reviews: Retained to showcase customer feedback
Contact Information
- Contact form submissions: 3 years
- Email marketing lists: Until you unsubscribe
- Customer records: 7 years for legal compliance
Analytics Data
- Google Analytics: 26 months
- Server logs: 90 days
- Cookie data: Varies by cookie type
What Rights You Have Over Your Data
You have several rights regarding your personal information:
Access and Portability
You can request:
- An exported file of your personal data
- A list of all data we have about you
- Copies of your comments and submissions
Correction and Deletion
You can request that we:
- Correct inaccurate information
- Delete your personal data
- Remove your comments from our site
Note: This does not include data we are obligated to keep for administrative, legal, or security purposes.
Opt-Out Rights
You can opt-out of:
- Email marketing communications
- SMS notifications
- Targeted advertising
- Analytics tracking
Where Your Data is Processed
Your information may be transferred to and maintained on servers located outside of your state, province, country, or other governmental jurisdiction. Our primary data processing locations include:
- United States (primary servers)
- Third-party service provider locations
- Cloud storage facilities
By using our services, you consent to this transfer, storage, and processing.
How We Protect Your Data
We implement various security measures to protect your personal information:
Technical Safeguards
- SSL encryption for data transmission
- Secure servers with regular updates
- Firewall protection
- Access controls and authentication
Organizational Measures
- Limited access on need-to-know basis
- Employee training on data protection
- Regular security assessments
- Incident response procedures
Data Breach Procedures
In the event of a data breach, we will:
- Notify affected users within 72 hours
- Provide details about what information was compromised
- Offer guidance on protective measures
- Cooperate with regulatory authorities
Review Management (Yext)
We use Yext’s Review Generation tool to collect and manage customer reviews. This service:
- Sends review invitations to customers
- Collects feedback about your experience
- Publishes reviews on various platforms
- Helps us improve our services
You can request removal of your reviews by contacting us directly.
Contact Information
For privacy-related questions, requests, or concerns, please contact our privacy team:
Privacy Officers: Carlos Torres III or Sebastian Mauricio
Email: privacy@monsterlinkmarketing.com
Phone: (915) 229-6606
Mailing Address:
1601 N Mesa, 2nd Floor
El Paso, Texas 79902
Response Time: We aim to respond to all privacy requests within 30 days.
Additional Information
Children’s Privacy
Our website is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we discover that we have collected information from a child under 13, we will promptly delete it.
Do Not Track Signals
We currently do not respond to Do Not Track (DNT) browser signals. However, you can control tracking through:
- Browser privacy settings
- Cookie management tools
- Ad blocker extensions
- Privacy-focused browsers
California Privacy Rights
California residents have additional rights under the California Consumer Privacy Act (CCPA):
- Right to know what personal information is collected
- Right to know if information is sold or disclosed
- Right to opt-out of sale of personal information
- Right to non-discrimination for exercising privacy rights
International Users
If you are accessing our website from outside the United States:
- Your information will be transferred to US servers
- US privacy laws may differ from your jurisdiction
- By using our site, you consent to this transfer
- You maintain all rights granted by your local laws
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect:
- Changes in our practices
- New technologies
- Legal requirements
- Business needs
When we make material changes, we will:
- Update the “Last Updated” date
- Notify users via email (if applicable)
- Post a notice on our website
- Obtain consent where required
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.
This Privacy Policy is effective as of January 2024.